French Assoicates Form Strategic Alliance With Campaign Strategy Firm
To better serve its educational clients,
French Associates, AIA has formed a strategic alliance with
Banach, Banach & Cassidy, a campaign strategy firm.
French Associates is a full-service architectural firm specializing in educational facility design. Banach, Banach & Cassidy is a national leader in educational marketing, survey research, and election campaign planning. The alliance enables French Associates to provide its educational clients with comprehensive pre-bond communication, research, and strategy services.
"The alliance will enable us to provide school districts with a full array of services, from pre-bond and election planning to architectural design and construction administration," said Chris Schmidt, French Associates' Director of Client Services. "Now we can provide our educational clients with communication and marketing counsel before a project begins and continue to be of service after their project is completed," he continued.
Banach Banach & Cassidy will continue to market the new, research-based ABC Pre-Election Audit directly to school districts. This survey relies on massive demographic and psychographic database information combined with comprehensive voter analysis to generate a specialized campaign plan. Additionally, the ABC Pre-election Audit software can predict the probability of winning a bond issue, even when the survey is administered up to three years before the vote.
Schmidt believes French's alliance with Banach, Banach & Cassidy will help more school districts find success at the polls. "When school districts follow BB&C's recommendations, they usually win their election," he said. "That was the driving force behind the alliance - working together to make every school a winner."
French Associates and Banach, Banach & Cassidy offer free consultations to all school districts, especially those considering an election in the near future. Please contact Chris Schmidt (248/656-1377) for more information or to schedule an appointment.
About French Associates, Inc.
French Associates is a nationally recognized leader in educational facility planning. Winners of the prestigious Crow Island Award, French Associates' education projects -ranging from renovations to new construction - have been "on time and under budget" for 37 years.
French Associates provides up-to-date services related to all state and national codes and requirements. French's president, Dale Jerome, AIA, is one of the few Registered Certified Educational Facility Planners in Michigan.
French Associates takes pride in the comprehensive services it provides to school districts. French is unique because the firm works with clients before, during and after every project.
About Banach, Banach & Cassidy
BB&C is in the business of creating strategic advantage. The firm tracks societal trends, conducts survey research, and designs marketing programs and campaign strategies. BB&C provides outside insight to a client list ranging from education institutions to state and national associations to members of the Fortune 100.
Dr. William Banach is CEO of Banach, Banach & Cassidy. Cynthia Banach is the firm's President. Bill & Cynthia have more than 60 years of experience helping school districts conduct survey research and develop marketing plans. Their campaigns have generated over $3 billion in revenue for schools.