How to win you next financial election Tip 4, by French Associates
Attend to process
French Associates, states you are not doing an effective job of marketing if all you do is put up a billboard. You are not doing a good job of communication if all you do is publish four newsletters each year. Marketing, communication, and school elections are all processes. Each of these processes begins when you decide to do something. None of these processes has an ending.
An election campaign is not a single thing or event. It is a complex process that must be goal-oriented and flexible enough to accommodate changes in the campaign environment.
Tip Four: Process requires people and a plan. Winners know what they want from their "three Ps"-their plan, their process, and their people. And, here's a bonus tip related to process: Don't get trapped into believing that your campaign ends on election day. Actually, that's the day your next election begins and the election process recycles.