Architecture Blogs

            Do you know what people think about when they think about your schools?  Do you know what they like and don't like about the school district?  Do you understand what school information they want and how they want it delivered?  Unless you have completed a survey, odds are you are just guessing at the answers to the above questions.

            Perceptions are important to understand.  You can have great schools but if the perception is that you have mediocre schools, guess what?  You have mediocre schools.

            If public perception is that the new high school you plan to build is too expensive, guess what?  Your election may be headed south.

Tip Three:  Understand that subjective perceptions usually count for more than objective information.  Get a statistically sound assessment of perceptions in your school district.  Then keep it up to date.